Books · Ghostwriting · Mentoring

Stepping Aside,
your way.

There's a book in you, waiting for you to find the right way that does it justice.

Working together

Which sounds most like you?

Tap the sentence that fits where you are now. It opens below.

Ghostwriting with Youri
For founders, directors & professionals · By invitation

Ghosttherapy

A book that grows from conversation, personal and with a theme as its frame. The name refers to the way of asking questions; it isn't therapy. You talk, Youri asks, listens and writes.

  • One conversation a week of 1 to 1.5 hours, with no preparation and no writing for you
  • Your stories, given psychological and philosophical depth around a theme you choose
  • Three tracks: Essence (one focused book), Manifest (a layered book) or Trilogy (three woven books)
  • Your own interactive author page once the book is published
Request an introduction →
For organisations · On request

The Tell Me Collective

Every organisation has a largely invisible character, carried by the people who work there. This co-creation trajectory anchors it in a printed book and a living online page, built on their own stories.

  • Colleagues share a short story; Youri does every interview himself
  • Only what each person approves becomes public
  • All rights stay with the organisation

Proof

Books that already found their way

Published October 2026

(On)zichtbaar Leiderschap

A collective book by twelve Dutch leadership experts, with Youri as publisher and editorial lead. It lives on as an online page on fromDialogue.

Also by Youri: editorial direction of the jubilee book Landsmeer 700 jaar, and ghostwritten trilogies such as Carlo Mahfouz's The Founders Truth.

See the book's living page
“This way is 100% a mirror of my experience writing 3 books. It's rare to find something that gets it this right.”
Katrijn van OudheusdenKatrijn van Oudheusden
“Youri makes a compelling case for how writing can flow when we stop trying to be a writer. The Lao Tzu of long-form expression.”
JJ VegaJJ Vega
“Youri's advice rescues people from artificial and stultifying processes and frees them to be better, happier writers.”
Mel PineMel Pine

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55 solid reasons to not write a book

55 solid reasons not to write a book

Clear your writing block, and see how each reason reveals your book is already there.

Get the free guide
The Ebook's Urgency

The Ebook's Urgency

17 exercises and prompts to welcome the ebook hidden in your work.

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In conversation

On writing and authorship.

Jane Hardjono and Youri Hermes talk about what writing asks of us, and what happens when the writer steps aside. No lecture, just two people thinking out loud.

Jane HardjonoYouri Hermes49 minutes

By Youri Hermes

The Stepping Aside trilogy

All books and previews →
The Art of Unwriting

The Art of Unwriting

Freeing the book from the one who writes it.

Look inside
The Art of Unmarketing

The Art of Unmarketing

Freeing the business from the writer who runs it.

Coming soon
The Book's Urgency

The Book's Urgency

Why a book alters a life before it's even published.

Coming soon

Our story

Stepping aside
to step in.

Where this way of writing came from, and why it matters more now than ever.

01 · Origin

It started with books that had to be written.

“Something stepped aside in my writing process, which paradoxically allowed me to deliberately step in and create books that were never really mine to begin with.”

Youri's first trilogy, Remember to Forget, emerged from necessity rather than strategy. Writers kept asking about his different approach, so he began mentoring and ghostwriting. From that work, a fourth book surfaced: The Art of Unwriting, the start of the Stepping Aside trilogy.

Read the origin story
02 · Why

The best thinking often never escapes the room.

“A book that carries substance was never a content problem.”

AI can fill pages in seconds, but it can't distill lived experience or the story only this person or group could tell. A book carries that further: portable, lasting, finding people we might never meet, without anyone standing in front of it.

Read our why

“You never know a book's true purpose until after it's written.”

55 solid reasons to not write a book

Free guide · PDF

55 solid reasons not to write a book

And how each one shows that your book is already here.

  • Name the doubts that keep your book waiting
  • See what each reason reveals about your book
  • Read it in one sitting, use it for years

Free. Your email stays with Youri, and you can unsubscribe with one click. Privacy

The Ebook’s Urgency

Free workbook · PDF

The Ebook’s Urgency

17 exercises and prompts to welcome the ebook hidden in your work.

  • Short exercises you can do in a few minutes
  • Prompts that surface what your ebook is about
  • From scattered notes to a first shape

Free. Your email stays with Youri, and you can unsubscribe with one click. Privacy