Unmarketing · Add-on to book mentoring
Your book opens doors.
Let it lead to your work.
For authors and practitioners who want their book to carry their practice: clearer offerings, the right clients, and a business that forms around what you know. While you write, or once it’s out.
Sales and beyond
Sales matter. Your practice matters more.
Getting the book to sell
We get the ingredients right to give sales every chance. You influence a lot of it, but not all, so it’s not where we stop.
An instrument for your offerings
The book becomes the entrance to your work. Readers turn into clients, peers into collaborators.
Runs alongside book mentoring. Shape the book and the business around it at the same time, so both grow from the same clarity. Or start once the book is out.
How it works
Six forces that attract clients.
When your expertise is articulated clearly, you don’t need to push. The structure does the work.
Natural mention
Readers mention you because the book gave them words for what you do.
Direct dialogue
The book starts conversations that lead to working together.
Easy discovery
A clear theme makes you easy to find for the people who need you.
Facilitated finding
Your offerings connect to the book, so readers know where to go next.
Gentle collaboration
Peers invite you in: talks, programs, joint work.
Fictive branding
Your book carries a name and a world people remember you by.
Three business approaches
Two stay scattered, one finds structure.
Hustling
- Focus
- Funnels, constant selling
- Result
- Draining and transactional
Spiritual
- Focus
- Trust, hoping it flows
- Result
- Gentle but unfocused
Direct
- Focus
- Patterns already in your work
- Result
- Sustainable and aligned
“This way is 100% a mirror of my experience after writing 3 books. It’s rare to find something that gets it this right.”
Katrijn van Oudheusden, serial author“I valued the broad business knowledge tailored to me as a writer.”
Laura de Laat, author“Youri really helped me and my business moving again. I thoroughly enjoyed the attention on my business.”
Marloes Scheffers, authorChoose your attention span
One session, or a trajectory.
Every format includes support in between, for the questions that come up as things unfold.
The investment is discussed in the orientation call.
Still writing the book? Combine this with book mentoring and build both at once.
Explore book mentoringGood to know
Questions
Is this about selling more books?
Partly. We do what we can to get the ingredients for sales right. But the main focus is using the book as an instrument for your offerings: clients, programs and collaborations.
Can I combine it with book mentoring?
Yes. Many do both at the same time, so the book and the business around it take shape together. You can also start once the book is published.
Do I need a finished book?
No. A book in progress, a published one, or a body of work that wants to become one are all good starting points.
Do I need to know about marketing?
Not at all. There’s no marketing theory, no funnels and no posting schedules. We look for the structure already in your work.
Can I pay in instalments?
Yes, the trajectories can be paid in full or in two instalments.