Practitioner apprenticeship

Learn to let books come into being.

A one-on-one apprenticeship in the Unwriting Method™, shaped inside Youri's ongoing work with writers and practitioners. For practitioners, not students.

Request an invitation → Choose your path ↓

Two paths

Which path is yours?

The same craft, for two different futures. Choose one to see what it looks like, or read both.

Path 1 · Lasting client work

Ever thought about writing a book?

Your clients have, too.

So have your colleagues and friends. Some are already trying. Most are stuck. You might already notice clients sharing ideas that could be chapters in a book, or businesses longing to communicate more naturally.

You could be the one who helps them bring it to life, and conclude your trajectories with something that lasts.

Unblock your clients

Help them move from hesitation to a book or a clear offering.

Evolve your practice

Bring new depth, and attract clients who want to express their work.

Offer something tangible

Close your programs with a book, an offering or both.

You might recogniseWhat begins to move
Your clients have ideas worth sharing, yet you're unsure how to help.You confidently guide them in giving their work a living form.
You see the power of writing for your clients but lack a way to support it.You gain a framework that makes unfolding clear and applicable.
Your work serves people well, yet feels too contained.You open it up, so depth takes visible form.
You want your work to express presence rather than performance.You translate awareness into something tangible and lasting.

Two programs, separately or combined

4 months

The Unwriting Method™

Guide others in letting a book unfold naturally.

The six openings to free your book: existing rhythm, living drafts, found patterns, reverse writing, absent writer and timely release
  • The four signatures: what an aligned book carries
  • The six openings to free a book, one session each
  • Individual sessions to integrate it into your work
2 months

The Unmarketing Method™

Let the book move as a natural expression of the business.

The six forces to attract clients: direct dialogue, natural mention, easy discovery, fictive branding, facilitated finding and gentle collab
  • The B-3 model: book, business and foundation as one field
  • The six forces: dialogue, discovery, finding, collaboration, mention and branding
  • Individual sessions to refine what's emerging

Both together form the full six-month practitioner training. You apply everything directly, to your own book or business or alongside a client, so you experience each step from within.

Book coachesBusiness coachesLeadership coachesChange consultantsTherapists and guidesCreative professionals
Path 2 · Books as your profession

Writing as your profession

Learn the craft from inside the work.

You don't want books as a by-product of another profession. You want them to be the profession: carrying other people's books from first conversation to publication.

You build a book practice the way Youri built his: path by path, starting with a collective book, each path helping to fund the next. You work side by side with Youri in real trajectories.

First, the foundation

01

The way of working

Architect, builder and player. Every project is a book with an end, all under one roof.

02

The toolkit

The eight principles behind every book, including how to state your proposition on LinkedIn.

Then, your own mix of paths

Youri walked every one of these paths himself. Not to blind yourself on one income stream, but to find the balance that fits you.

PredictableSteady work you can plan around.
ScalableReaches many people without more hours.
ExclusiveFew clients, high ticket, less predictable.
03

Collective book

Find the co-authors, make the book together and publish it.

Predictable
04

Ghostwriting

From co-author to your first exclusive client.

Exclusive
05

Book mentoring

The Unwriting Method™ as the way you mentor.

Predictable
06

Community

A place that keeps your authors connected.

Predictable
07

E-learning course

Turn what you know into a course people can take on their own.

Scalable
08

Own books, speeches and publishers

Where your own writing goes.

ScalableExclusive
09

Tools and software

More scalable, built on what you’ve learned.

Scalable
10

Choosing the next path

How to decide, how long to stay, and how the paths balance and fund each other.

How the apprenticeship works

1

Learn the method

The way of working and the toolkit, with the Unwriting Method™ at its core.

2

Shadow the work

Join live trajectories and see how a book takes shape week by week.

3

Work alongside

Draft sections or co-lead sessions yourself, with Youri's feedback on every round.

4

Carry a book

Lead parts of a trajectory on your own, with Youri as your safety net, towards certification.

WritersEditorsJournalistsBiographersCopywriters moving into books
Six openings to free your book, spiralling in to the book: existing rhythm, living drafts, found patterns, reverse writing, absent writer, timely release

The heart of the method

Six openings to free a book.

Whichever path you choose, this is the framework you learn to work with: six ways of seeing that a book is already there, and how to open each one with a client.

Existing rhythmLiving draftsFound patternsReverse writingAbsent writerTimely release

Two ways to learn

Guided now, self-paced soon.

The apprenticeship is guided, one-on-one. A lighter, do-it-yourself version is being built in a learning community.

Guided · By invitation

The apprenticeship

Learn inside real client work, with Youri at your side.

  • One-on-one coaching sessions
  • Side-by-side guidance in client work
  • Certification in the Unwriting Method™
Plan an orientation call
Self-paced · In preparation

The DIY apprenticeship

A lighter version of the same apprenticeship, to walk at your own pace in a learning community.

  • The method, explained step by step
  • Exercises and real client examples
  • Learning alongside other practitioners

Interested? Mention it in your orientation call, and you’ll hear first when it opens.

Who you work alongside

Youri Hermes, developer of the method.

Author of two book trilogies and developer of the Unwriting Method™, a framework born from guiding writers and professionals to let their work emerge naturally. He previously trained practitioners in self-less coaching, rooted in nondual principles.

Some people resonate with Youri's way of guiding. Others will resonate more with yours. That's why the method exists: so these principles can live through many voices.

Portrait of Youri Hermes

How this stands apart

Principles lead, not rules.

Hustling

Focus
Systems, output, results
Intention
Make things happen
Result
Fast but draining

Manifesting

Focus
Vision, energy, alignment
Intention
Attract what feels right
Result
Gentle but unfocused
This apprenticeship

Unwriting

Focus
Movement, form, presence
Intention
Let what's alive take shape
Result
Clear and grounded
“Youri's advice rescues people from artificial and stultifying processes and frees them to be better, happier writers.”
Mel PineMel Pine
“This way is 100% a mirror of my experience writing 3 books. It's rare to find something that gets it this right.”
Katrijn van OudheusdenKatrijn van Oudheusden
“Youri opens a fresh path for aspiring authors. His view on writing echoes Vedic and Advait traditions, where no one claims authorship.”
Vinod KadVinod Kad

Good to know

Questions

How does the training work?

It combines guided study, live practice and personal mentorship: video lessons, exercises and resources, with individual guidance throughout. Each phase builds from applying the method yourself to guiding others. After completion, you're certified to apply it in your own work.

Which path suits me?

If you want to keep your profession and add books to your client work, choose lasting client work. If you want writing itself to be your profession, choose books as your profession, starting with a collective book and growing into ghostwriting, mentoring and more. Not sure yet? We find out together in the orientation call.

How do practitioners use it?

Some integrate it into their coaching or mentoring. Others offer it as a standalone four- or six-month trajectory, bring it into groups and workshops, or use its principles for other forms of expression, like podcasts, courses and talks.

What's the tone of the training?

Spacious, steady and alive. It invites close attention and steady practice, with clear guidance and room to find your own way of working. A professional space where learning and depth come together.

Let these principles live
through your voice.

The apprenticeship is by invitation. It starts with a free orientation call.

Request an invitation →