Guide the books and work your clients are meant to bring to life by stepping aside
A six-month certification in the Unwriting and Unmarketing Methods™ to guide authentic expression and deepen your professional work.
Practicalities
- Duration: 6-month two-in-one training to deepen your practice through the Unwriting Method™
- Starting dates Unwriting Certification Program: February 6, 2026, Friday at 14.00 CEST
- Starting date Unmarketing Certification Program: April 1, 2026, Friday at 14.00 CEST
- Interval: Group sessions on the 1st and 3rd Friday of each month
- Tuition: €2495 (Unmarketing), €4495 (Unwriting), or €6,500 for both trainings
- Trainer: Youri Hermes
- Certification: Certified to apply the Unwriting and/or Unmarketing Method™ in your own practice
Everyone has a book waiting.
Ever thought about writing a book?
Of course you have. So have your clients, your colleagues, your friends. Some are already trying. Most are stuck.
You could be the one who helps them bring it to life, or lets their business express itself with the same authenticity, clarity, and aliveness.
You might already notice clients sharing ideas that could be chapters in a book, or businesses longing to communicate in a more natural way.
That’s what the Unwriting and Unmarketing Method™ Practitioner Training prepares you to (un)do.
Guiding people with their book enables you to…
Unblock your clients
Help them move from hesitation to clear expression (through their book or business) so their work begins to feel alive and aligned.
Evolve your business
Bring a new depth to your practice and attract clients ready to express their work authentically, in writing or through presence.
Offer something tangible
Conclude your programs with a real outcome (a book, a clear offering, or both) that embodies the essence of your work.
When your work starts to speak for itself.
You might recognize:
What begins to move:
Your work serves people well, yet something in it feels too contained
You open it up through a method that lets depth take visible form — in writing or in your business
You see the power of writing or authentic communication for your clients but lack a way to support it
You gain a framework that makes genuine unfolding clear and applicable in practice
Your clients have ideas worth sharing, yet you’re unsure how to help
You can confidently guide them in giving their work a living form — whether as a book or an offering
You want your work to express presence rather than performance
You learn to translate awareness into something tangible and lasting
You sense there’s more your practice could hold, without losing its honesty
You expand naturally, through a way of working that’s alive and grounded
Who leads the training.
This Practitioner Training is led by Youri, author of four books and developer of the Unwriting Method™: a framework born from guiding writers and professionals to let their work emerge naturally. He previously offered training in the art and business of self-less coaching at NDLCA — work rooted in non-dual principles. Over time, it became clear that this way of seeing needed an outlet, an instrument. That’s when book and business mentoring appeared, bringing movement, expression, and aliveness together.
Some people resonate perfectly with Youri’s way of guiding. Others will resonate more with yours. The Unwriting and Unmarketing Methods™ exist for that — so these principles can live through many voices. It’s a way where principles lead, not rules; where expression unfolds naturally once the doer steps aside.
What writers are saying about the Unwriting Method™:
How the method stands apart.
| Hustling | Manifesting | Unwriting | |
|---|---|---|---|
| Focus | Systems, output, results | Vision, energy, alignment | Movement, form, presence |
| Intention | Make things happen | Attract what feels right | Let what’s alive take shape |
| Result | Fast but draining | Gentle but unfocused | Clear and grounded |
| Experience | Effort, pressure | Trust without traction | Ease, precision, flow |
How the Unwriting & Unmarketing Methods™ stand apart.
Hustling
Manifesting
Unwriting & Unmarketing™
Focus
Systems, output, results
Vision, energy, alignment
Movement, form, presence
Intention
Make things happen
Attract what feels right
Let what’s alive take shape
Result
Fast but draining
Gentle but unfocused
Clear and grounded
Experience
Effort, pressure
Trust without traction
Ease, precision, flow
A finished book
No more abandoned drafts or waiting for the right moment.
A book that feels right
No more struggling to put your message into words.
A book that attracts readers
No more forcing, the right readers find it naturally.
What both Methods rest on.
This approach brings creation and communication back to their natural source. It lets a book or business expression unfold in rhythm with the person behind it — clear, grounded, and alive. It offers a way to accompany that unfolding so what wants to take form can do so without pressure or pretense.
You might expect:
- A step-by-step plan to make books or offers happen
- A method to simplify and control writing or marketing
- A mindset course about flow or success
- A system to think your way through blocks
- A program with fixed goals and outcomes
- A business trick to boost your offer
- A formula to increase visibility
What you’ll actually find:
- A way to let form arise through deep listening
- A craft that honors nuance and natural movement
- A grounded rhythm that works with what’s here
- A direct way to meet what’s alive in the work
- A living framework that grows with each book
- A genuine extension of what you already embody
- A natural way for your work to become discoverable
Who this training is designed for.
Book coaches
You already know how to guide writers, but this goes further. The Unwriting Method reverses the usual logic of writing while giving you confidence within that uncertainty. It adds depth and refinement to your approach, opening a space where books emerge naturally instead of being made.
Business coaches
You understand the value of visibility and authority. A book or clear expression can become the gravitational center of your client’s work” so it fits both tracks. Something that builds trust, professionalism, and lasting credibility. This training gives you the tools to help them reach that point, while strengthening your own position.
Leadership coaches
You help people grow in clarity, presence, and responsibility. Imagine if that development could take a lasting form. A form that expresses it and continues the work beyond the program. This training lets you guide that process with precision and ease.
Change consultants
You work with transformation in many forms. Now you can give that transformation a shape. a book or business expression that makes change tangible, lasting, and shareable, while inviting new movement around it.
Writers
You’ve explored the unfolding of your own writing. This training shows you how to guide others — writers with different styles and needs — while staying rooted in the same essence of stepping aside so the work can reveal itself.
Therapists and guides
You work with awareness, healing, or transformation in others. This training helps you give that invisible process a clear form — through writing or through a living expression of your work.
Creative professionals
You move in fields where expression and authenticity matter — design, art, communication, or teaching. The training offers a way to integrate your creative work with the same clarity and spaciousness that underlies the Unwriting and Unmarketing Methods.
What you’ll get through the training.
By the end of the Practitioner Training, you’ll have more than a new skill — you’ll have a clear way to bring depth into form, whether through writing or through the way your business communicates.
You’ll live the methods rather than just learning them. Throughout the training, you’ll apply them directly, either to your own book, your business, or to someone you guide. This way, you experience every step from within before bringing it to your clients. If you’ve already completed one of the programs yourself, you’ll apply the training alongside a client instead.
You will:
So you can:
Learn the full structure and flow of the Methods™
Confidently mentor clients in writing or expression
Practice guiding authentic sessions
Offer mentoring within your existing work
Recognize and work with each person’s natural rhythm
Help clients move from insight to expression
Develop your own facilitation style
Blend the method with your personal approach
Deepen your capacity to hold creative, reflective spaces
Support work that feels alive and complete
The Unwriting Method™ program.
This program runs over four months. Each month includes two group gatherings and one individual session — a total of 8 group sessions and 4 one-to-one sessions.
In the first gathering, we’ll explore the four signatures. The second introduces the six openings to free your book. The following six group sessions each focus on one opening, helping you feel fully confident applying them (or your own variations) in practice.
The individual sessions offer personal guidance to clarify what’s still uncertain and to help you integrate the Unwriting Method into your own work.
The Four Signatures — the qualities you’ll point writers toward.
While the openings show how a book unfolds, the signatures reveal what it carries when it’s aligned. You’ll learn to sense and name these qualities — embodied, precise, swift, and situated — helping those you guide refine their writing and stay attuned to what’s alive in it.
The Six Openings — the structure you’ll guide writers to explore.
These openings reveal how a book naturally unfolds. Each offers a way of seeing that frees writing from effort and restores movement. As you guide clients through them, you’ll help writing emerge in its own rhythm — and learn how these same openings can shape your mentoring process.
James’s story, mentored with the Unwriting Method™
The Unmarketing Method™ program.
This program spans two months, with two group gatherings and one individual session each month — four group sessions and two one-to-one sessions in total.
We’ll begin by exploring the B-3 model, which sets the landscape for everything that follows. The next three gatherings focus on how to work with the six forces to let your book move as a natural expression of your business. The individual sessions provide space to refine what’s emerging and to align the Unwriting Method with your own way of working.
The B-3 Model — the field where book and business come together.
This model shows how book, business, and foundation interrelate. You’ll guide clients to see their work not as separate parts, but as one coherent field. Each layer — base forces, business field, and book — moves together, turning their business into a living expression rather than a strategy.
The Six Forces — the movements you’ll help activate in a business.
These six forces reveal how visibility can grow without pushing. Each represents a natural current — dialogue, discovery, finding, collaboration, mention, and branding. You’ll show clients how to let these movements arise through their work, so resonance replaces effort.
How it works.
The complete Practitioner Training spans six months and brings together both the Unwriting and Unmarketing Methods, each also available separately. It’s a group-based trajectory that offers a deep immersion in the method while you guide someone else’s book or business in real time.
Group & 1:1 Sessions
Two group sessions (2 hours each) and one 1:1 each month for six months. You’ll apply and embody the Unwriting and Unmarketing Methods™ in real time.
Training materials
Video lessons, resources, and exercises covering the six openings, four signatures, and six forces, helping you learn to work with them naturally and with ease.
Certification & support
Certified in the Unwriting and Unmarketing Methods™, with continued access to new materials and peer support as the work evolves through its practitioners.
Pick one flavor, or get them both.
Book Mentoring Certification – Unwriting
4 Months-
8 Group Gatherings
-
4 Individual Sessions
-
Workbook Exercises
-
Online video course
-
Business Mentoring Certification –Unmarketing
2 Months-
4 Group Gatherings
-
2 Individual Sessions
-
Workbook Exercises
-
Online Video Course
-
Mentoring Certification – Unwriting & Unmarketing
6 Months-
12 Group Gatherings
-
6 Individual Sessions
-
Workbook Exercises
-
Online Video Course
-
Bring your clients’ work to life.
Learn to guide books — and the businesses or expressions behind them — with depth, clarity, and confidence. Curious how the Unwriting or Unmarketing Method™ could fit into your professional work?
FAQ
How does the training work?
The Practitioner Training spans six months and combines guided study, live practice, and personal mentorship. You’ll work through video lessons, exercises, and resources while receiving individual guidance.
Each phase builds naturally — from applying the methods yourself to guiding others through them.
After successful completion, you’ll receive your Unwriting & Unmarketing Method™ Certification, confirming your ability to mentor others as their book or business unfolds through this approach.
Who it’s for?
This training may speak to you if any of this feels close:
- You love meaningful conversations and want to let them take clearer, lasting form
- You sense that books or business expression could play a role in your work, but you’re unsure where to begin
- You want to offer something tangible that carries the same depth you bring to your sessions
- You value presence and honesty over performance, yet still want your work to reach people
- You’re curious how structure can support expression without closing the space
- You’d like to guide others in discovering clarity, rhythm, and voice, without forcing it
Through the Unwriting and Unmarketing methods, you’ll let the deeper intention behind your work take shape, and guide others from that same depth.
Which track to choose: Unwriting, Unmarketing, or both?
Each track can stand on its own, or be combined for a complete certification.
- The Unwriting Method™ focuses on guiding others in letting a book unfold naturally, through presence, rhythm, and expression.
- The Unmarketing Method™ centers on how that same depth translates into visibility, how a book as business effortlessly moves, communicates.
If you’re mainly drawn to mentoring writers, start with Unwriting. If your focus is on helping professionals express their work and message, begin with Unmarketing.
And if both call you: the full Practitioner Training integrates them into one continuous flow. You’ll get more clarity on what fits your practice best during the free orientation call.
How do practitioners use it?
The Unwriting and Unmarketing Methods™ can take many shapes. You’ll learn one clear way to apply them — and discover others that fit naturally within your own work.
Some ways it can live in your practice:
- Integrate it into your existing coaching or mentoring, guiding clients to bring their book or business expression into form.
- Offer it as a standalone program: a four- or six-month mentoring trajectory based on Youri’s signature approach.
- Use its principles to guide other expressions — podcasts, courses, talks — becoming Unspeaking, Unperforming, or Unleading in your own field.
- Bring it into group or workshop settings, letting participants experience how expression moves collectively.
- Use it as the underlying structure of your next offering, bringing clarity and coherence to what you already teach.
- Apply it internally — in your own writing, business, or communication — to bring more flow and alignment into your work.
The methods adapt. Once you know how to use them, they become part of how you listen, guide, and assemble what’s next.
What's the tone of the training?
The training follows a natural rhythm — spacious, steady, and alive. It invites close attention and steady practice, supported by clear guidance and room to explore your own way of working.
Conversations are genuine and the exercises grounded. It’s a professional space where learning and depth come together naturally.
Can I pay in installments?
You can pay in full or in installments, with the first installment due before the program begins.
What is the VAT policy for EU and non-EU customers?
- EU Consumers: The price of the training is subject to an additional 21% VAT.
- EU Businesses: If you provide a valid VAT number, the reverse charge mechanism applies, meaning no VAT is charged. This mechanism shifts the responsibility of accounting for VAT to the buyer, simplifying cross-border trade within the EU and avoiding the need for the seller to register for VAT in the buyer’s country.
- Non-EU Customers: The price of the training is VAT exempt as sales to customers outside the EU are not subject to EU VAT rules.