Your expertise comes with a business field around it, yet to be stepped into.
Working together, you'll find the business structure in what you've already built. Turning scattered expertise into coherent offerings and sustainable livelihood.
Practicalities
- A 90-minute strategic session or 3- to 6-month business mentoring rooted in structure
- Mentor: Youri Hermes, author of the trilogy 'Remember to Forget' and of 'The Art of Unwriting'
- Support: 6 flexible hours spread over 3 or 6 months, plus unlimited in-between support
- Investment: €450 (single session), €4,495 (3 months) or €5,495 (6 months)
- Entry Level: Professionals ready to build sustainable business around their expertise
When a book arrives, it opens space for what gathers around it.
There’s the moment of clarity – seeing your expertise articulated, your offerings defined, maybe even published. But beyond that initial relief, the life of your work depends on more than visibility or validation.
Your expertise doesn’t have to remain scattered. It can become the foundation of something more sustainable: connections, conversations, collaborations, and a business that naturally forms around what you know.
What could emerge when your expertise finds its structure?
- Clear offerings that attract the right clients
- An ecosystem where your work supports your livelihood
- Conversations that open doors to new opportunities
- A community that gathers around what you do
- Collaborations that extend your reach and presence
- A steady flow of clients finding you in natural ways
Bill's experience:
Why your expertise hasn't found its business structure yet.
You might be tired of…
Once structure emerges, you’re free to…
Seeing scattered offerings without knowing how they connect.
Let your offerings connect without trying to control them.
Treating your work as separate projects instead of a coherent business.
Let your work become the foundation of a coherent business.
Wondering how to turn expertise into sustainable income.
Allow natural pathways from expertise to services and income.
Trying to “package” your work but feeling it cheapens what you do.
Let revenue grow in ways that stay true to your approach.
Forcing structure that doesn’t fit how you actually work.
Build with patterns that match how you actually think.
Feeling dependent on unpredictable client flow.
Discover how your expertise can quietly support steady livelihood.
How I got here.
I self-published a nondual-inspired trilogy called Remember to Forget and more recently The Art of Unwriting, part of the trilogy Stepping Aside. I’ve watched how each volume deepened the ecosystem around my work – and I’ve helped others find similar structure in their scattered expertise.
Some come with books that need business models. Others come with business models that need clarity. The pattern is the same: I listen for what’s already there and give back the structure you can’t see yourself.
Today, I run a business that’s sustained by clear offerings, natural client flow, and work that stays true to how I think. This consultancy offer arose from learning to see patterns in what appears scattered – first in my own work, now in others’.
Three approaches: Two stay scattered, one finds structure.
| Hustling approach | Spiritual approach | Direct approach | |
|---|---|---|---|
| Focus | Strategies, funnels, constant selling | Trust, intention, hoping it flows | Finding patterns in scattered expertise, building structure |
| Intention | Force your work to generate income | Relying on the Law of Attraction | Listen for what's already there and make it coherent |
| Result | Draining, transactional, short-lived | Gentle but often unfocused | Sustainable, aligned, profitable |
| Problem | You burn out, work feels like a product | Business never takes shape, income unstable | Business grows naturally through clarity and structure |
Three business approaches:
Two stay scattered, one finds structure.
Hustling approach
Spiritual approach
Direct approach
Focus
Strategies, funnels, constant selling
Trust, intention, hoping it flows
Finding patterns in scattered expertise, building structure
Intention
Force your work to generate income
Relying on the Law of Attraction
Listen for what’s already there and make it coherent
Result
Draining, transactional, short-lived
Gentle but often unfocused
Sustainable, aligned, profitable
Problem
You burn out, work feels like a product
Business never takes shape, income unstable
Business grows naturally via clarity and structure
A finished book
No more abandoned drafts or waiting for the right moment.
A book that feels right
No more struggling to put your message into words.
A book that attracts readers
No more forcing, the right readers find it naturally.
Introducing:
Business Clarity Consultancy
Conventional business approaches are about pushing harder, building complex systems, following templates, or forcing strategies that don’t match how you think. This consultancy doesn’t do any of that. It removes the need to force altogether. It’s about finding the structure that’s already present in your scattered expertise. You stop pushing, and the clarity emerges.
This program is not...
- A system that demands constant posting or self-promotion
- A method that forces funnels, hacks, or manipulative tactics
- A struggle of trying ads or strategies that never feel aligned
- A course filled with heavy marketing theory or empty hype
- A place to endlessly tweak logos, branding, or appearances
- A way to wait until you’ve built a huge platform first
- A reason to treat your work as scattered isolated projects
- A shortcut to profit without substance or real connection
Instead, this program is...
- A way to share your expertise without chasing attention
- An unfolding that attracts readers in natural and simple ways
- A space where promotion flows without the pushing marketer
- A shift that shows how reach builds gently over time
- A pathless path where your presence grows by showing up
- A method of connecting your book with people right now
- A practice of letting your work feed into a living ecosystem
- A sustainable way to build business around what you know
The 6 forces to attract clients naturally.
Clear structure in your work (whether that’s a book or a business model) comes with natural pathways for people to find you. When your expertise is articulated clearly, you don’t need to push. The structure itself does the work.
This consultancy helps you build that clarity, so your work keeps attracting the right people.
1. Natural mention
Simply talking about your work to keep it alive.
Many professionals have valuable expertise that disappears into silence. Natural mention means sharing about your work wherever you feel comfortable: LinkedIn, Substack, newsletters, conversations. The magic happens when you do this consistently without forcing it.
2. Direct dialogue
Regular communication that builds genuine relationship over time.
Whether through newsletters, posts, videos, or personal outreach, you create ongoing conversation with your audience. This consistent presence builds trust and familiarity that occasional posts can’t achieve. Client relationships become a natural extension of established connection.
3. Easy discovery
Making your work simple to find when people are searching for it.
Clear calls-to-action, optimized profiles, clean website navigation, and consistent availability across platforms. When someone wants to work with you, they can. Multiple pathways and professional presentation remove friction from the discovery process.
4. Facilitated finding
Strategic visibility that genuinely helps people discover what they need.
Thoughtful advertising, speaking opportunities, podcast appearances, and collaborative visibility work when they connect genuinely interested people with relevant expertise. These tools become valuable service when they show your work to people actively looking for what you offer.
5. Gentle collaboration
Natural relationships that create mutual value and expanded reach.
Professional connections, partnerships with aligned experts, and cross-promotional opportunities. These relationships develop naturally when you focus on mutual benefit and genuine professional connection. Collaborative efforts amplify everyone’s work organically.
6. Fictive branding
Consistent voice that develops naturally across all touchpoints.
Your professional presence emerges through how you show up everywhere. Consistent voice and values across platforms, letting your natural character develop through regular authentic expression. Clear presence builds recognition over time.
What you'll receive: for longer mentoring (3 or 6 months):
For the 90-minute session you’ll receive a focused conversation where we find the patterns in your scattered expertise. You leave with clarity on structure, next steps, and what’s actually there. Plus one month of follow-up support for questions that emerge after our session.
In Between Support
Between sessions, the best clarity often emerges as what we set in motion unfolds. We keep this alive by continuing to exchange ideas throughout the program.
12 Flexible Hours
For the 3-month consultancy, you’ll have weekly sessions. With the 6-month trajectory, sessions are every other week. Flexible planning that adapts to your pace.
Tracking Space
A place to see where you’re getting in the way, and where the structure is already emerging on its own. We map progress without forcing it.
Choose your preferred attention span:
Single session, or 12 moments spread over 3 or 6 months.
Stop forcing structure. Let clarity emerge naturally.
Curious how your scattered expertise could become a coherent business that attracts the right clients in a way that feels natural and deeply authentic?
FAQ
How does this consultancy relate to business strategy or book mentoring?
This is about finding structure in what you’ve already built. Some people come with books that need business models. Others come with business models that need clarity. The approach is the same: I listen for patterns you can’t see yourself and give back the structure that’s already present. Once you see it clearly, building becomes natural instead of forced.
What can I expect at the end of the consultancy?
For the 90-minute session: You’ll see the patterns in what appeared scattered. You leave with clarity on the structure that’s already present and concrete next steps to build from it.
For the 3 or 6 month consultancy: By the end, your work becomes the foundation you’re building from.
You’ll have clarity on the business structure and we’ll have built the conditions for it to work. That means:
- Clients can find you without you constantly chasing them
- Your work connects to clear offerings: services, programs, collaborations
- You know which simple structures help your business grow sustainably
- You have a rhythm of visibility that doesn’t drain you
The foundation is in place for your expertise to sustain livelihood.
Is this only for authors or business owners in certain industries?
Not at all. Just because I built my business through books in the body-mind-spirit space doesn’t mean you need to work in the same field.
This consultancy is for any professional who wants their scattered expertise to become coherent business structure. That could be:
- A coaching or consulting practice
- A community or membership
- Speaking and teaching opportunities
- Creative or artistic work
- Or a direction your expertise unexpectedly opens up
It’s about how your work can become the foundation of sustainable livelihood, regardless of the field.
Do I need to know anything about business strategy or marketing?
No. In fact, the less you try to “do strategy” or “do marketing” in the usual forced sense, the better. This consultancy helps you see the structure that lets clients find you naturally.
You let the clarity do the heavy lifting for you, including the reaching.
What does the consultancy look like?
For the 90-minute session: One focused conversation where we find the patterns in your scattered expertise. You leave with structural clarity and concrete next steps.
For longer mentoring (3 or 6 months): We’ll meet for twelve sessions:
- Every week for 3 months, or
- Once every other week for 6 months
In between sessions, you’ll be experimenting with small, practical actions to see what structure wants to emerge. Step by step, we’ll build the clarity that makes your business sustainable.
Can I pay in installments?
You can pay in full or in installments, with the first installment due before the program begins.
What is the VAT policy for EU and non-EU customers?
- EU Consumers: The price of the training is subject to an additional 21% VAT.
- EU Businesses: If you provide a valid VAT number, the reverse charge mechanism applies, meaning no VAT is charged. This mechanism shifts the responsibility of accounting for VAT to the buyer, simplifying cross-border trade within the EU and avoiding the need for the seller to register for VAT in the buyer’s country.
- Non-EU Customers: The price of the training is VAT exempt as sales to customers outside the EU are not subject to EU VAT rules.